Housing Growth & Jobs

Housing growth and jobs

We believe that our masterplan for West Stratford will help meet local needs, including the provision of new homes. In 2003, Stratford on Avon District Council identified the need for new development in this area that would not only provide new homes, but would also provide a relief road, a new school, public open land, new shops, new services and an alternative transport solution for tourists visiting Anne Hathaway’s Cottage.

Indeed, we would not have advanced plans unless Stratford on Avon Council had originally promoted this development.

We commissioned an independent report from Roger Tym Associates on housing provision in Stratford upon Avon which concluded that, without the significant housing growth that would come forward through the West Stratford development, the local Stratford town economy is set to suffer as the proportion of retired people–as  opposed to those of working age–rises locally. The report concludes that without major new housing stock, Stratford upon Avon is at real risk of a labour shortage for existing and future businesses within just a few years.

This report states that the town requires around 15,000 new homes during the period 2006-2026 to sustain economic growth. Stratford-on-Avon District Council has instead concluded that just 8,000 new homes will be required in the district and the adoption of this lower figure has enabled the Council to remove or postpone several planned development areas–including West of Stratford.

It is our view that such a strategy will have a very damaging effect on the future economic viability of the town. Our reasoning is not just for our own benefit as developers and housebuilders, but as a sensible approach to managing sustainable housing growth in the district. It is our view that the Council has ignored its own housing growth strategy, which will have a detrimental effect on the community.

This is a view shared by the Planning Inspector who considered our appeal on West of Stratford. He stated, "I consider that the figure of 11,000-12,000 dwellings for the period 2008-2028 accords more closely with the [District's] needs for housing than the Council's figure of 8,000 dwellings. There have to be reservations about whether the Council's allowance is realistic."

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